Why Now?

A generational crisis is unfolding. Homeownership, once the cornerstone of the American Dream, is slipping out of reach. At the same time, retirement systems are being stretched thin. Without bold action, an entire generation risks being locked out of both wealth and stability.
 

• Homeownership is happening later than ever.

  • In 1991, the average first-time homebuyer was 28.

  • In 2024, it hit a record-high of 38.

  • If this trend continues, the average age of first-time homeownership could reach 48 by 2064.
     

• Renters are being left behind.

  • Renters contribute over $17 billion annually to landlord equity—and build none of their own.

  • Nearly 80% of renters say they want to buy a home, but less than 30% have a plan to get there.

  • Rising home prices and interest rates mean many renters are permanently locked out of ownership.
     

• Home equity is the largest source of retirement wealth.

  • 60% of retirees’ net worth is tied up in their homes.

  • Yet most financial wellness programs only help with retirement accounts—ignoring the most important asset for working families.
     

• The cost of waiting is massive.

  • Delayed homeownership means missed appreciation, tax benefits, and equity.

  • Every year spent renting is a year spent building someone else’s future.
     

• It’s time to rethink the benefits we offer.

  • Employers already match 401(k) contributions—why not help employees build toward a home?

  • HomeVest is a matched down payment savings program that gives renters a real on-ramp to ownership.

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